AGENDA
7:30–8:30 Registration and Continental Breakfast — Pick up your
registration packet and name badge at the registration table, then enjoy light
continental breakfast refreshments, visit the vendor booths, and network with
FPA board members, speakers and attendees.
8:30–9:00 Welcome, FPA Business, and Sponsor Acknowledgments, Speaker
Introductions — FPA President Frank Gromling
9:00–10:00 “I See Your Book Everywhere” — Pam Lontos (
www.prpr.net)
will show you how to go about getting print media, and radio and TV interested
in you. You’ll learn about press releases, book reviews, solicitation calls
and more.
10:00–10:20 Break — An opportunity to visit the vendor booths,
network with speakers and attendees, and pause for refreshments.
10:20–11:30 (break-out sessions)
Track A: “So You Want to Become a Publisher” — FPA President Frank
Gromling and FPA Association Executive Betsy Lampe will discuss how authors
can become publishers, important details to consider and pitfalls to avoid.
Track B: “Smarter Business and Legal Strategies” — Lloyd
Jassin, intellectual properties attorney, covers how to organize a business,
how books generate income, how those income streams can be protected, and how
to negotiate better contracts and establish profitable legal relationships.
11:30–1:00 Lunch — (Lunch tickets can be found in your
attendee packet)
1:00–2:10 (break-out sessions)
Track A: “Dynamic Book Design: Meeting Your Three Marketing Challenges”
— Kimberly Leonard, art director for Bookcovers.com, will detail how to
create a highly marketable book, increase your sales, and do it right the
first time.
Track B: “Smarter Contract Negotiations” — Lloyd Jassin,
intellectual properties attorney, describes the rudiments of law and the best
ways to deal with work for hire, distribution, permissions, authors contracts
and profitability.
2:10–2:30 Break — An opportunity to visit the vendor booths, network
with speakers and attendees, and pause for refreshments.
2:30–3:40 (break-out sessions)
Track A: “How to Create Demand for Your Book” — FPA President Frank
Gromling and FPA Association Executive Betsy Lampe will tell you why and how
authors and publishers can create demand for their books.
Track B: “A Book Is Like a Sausage: Selling Subsidiary Rights” — Lloyd
Jassin, intellectual properties attorney, will provide practical advice on
identifying, negotiating, selling and licensing subsidiary rights (slice by
slice), from film, TV to foreign translation rights
3:40–4:50 “Publishing Strategy Growth Dynamics” — Allen
D’Angelo, Senior Publishing Consultant for Bookcovers.com, will share
driving force insights for thinking differently about how you approach your
publishing business now and in the future. Allen will discuss little-known
ways successful publishers are growing their businesses on a multi-dimensional
basis.
4:50–5:30 Wrap-up Session. Grand doorprize drawing, brief Q&A,
evaluations and more.
