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FPA 2007 Publishing Ed-U-Conference
Join Us
for the September
14–15, 2007 Click here for Registration Form
Your Invitation to
Attend
Publishers, Potential
Publishers, Self-Publishers, Authors, Editors, and Illustrators — You’re
invited to take advantage of an excellent opportunity to hone your publishing
skills and find new, proven ways to sell more books. Learn what you need to
know from top publishing industry experts who will speak on working with
Publishers Weekly, prepublication reviews, production (including traditional
and POD printing), marketing, and a report from our representative to the PMA
University in June.
Vendors — We understand that other publishing associations charge an arm and a leg for the privilege of allowing you sales access to conference attendees. Not so at FPA events; we are vendor-friendly! For the price of admission to the Publishing Ed-U-Conference, you are afforded the opportunity to set up a display of your company’s wares for attendees to peruse during the event, you are invited to put a flyer in the attendee packet, and you may attend any of the speakers’ presentations. If you don’t attend, why not participate in our inexpensive insert and sponsorship programs? For details send an email to FPAbooks. Librarians — Attend at FPA-member rates. Be your library’s publishing resource for authors, self-publishers and others who seek factual and current information on the book publishing process and industry.
Book Awards Luncheon
FPA 2007 President’s Book
Awards — During the Ed-U-Conference luncheon, President Frank Gromling will
present awards to this year’s winners. Books published or authored by FPA
members in both 2005 and 2006 were eligible for the 2007 awards. Keynote
speaker will be Sara Nelson, Editor-in-Chief of Publishers Weekly.
Everyone Wins!
Door prizes for everyone —
Throughout the Ed-U-Conference, drawings will be held for door prizes. Our
goal is to provide a prize for every attendee, but you must be present to win.
Register now!
Socialize with Us
“Kick Back & Relax”
Friday Evening Social — Publishers Weekly is sponsoring the social and will
offer light refreshments and camaraderie, as well as an opportunity to meet
Publishers Weekly representatives, vendors, FPA board members, speakers and
other attendees. Refreshments and good company!
The FPA 2007 Publishing
Ed-U-Conference is an educational event of the
Florida Publishers Association, Inc. P. O. Box 430, Highland City, FL 33846-0430 Telephone/Fax (863) 648-4420 Email • www.FLbookPub.org
About Florida Publishers
Association, Inc. (FPA) — FPA’s mission is to provide Florida’s book
community with an opportunity for education and networking. The Florida
Publishers Association is a not-for-profit Florida corporation and is an
affiliate of PMA, the Independent Book Publishers Association (www.PMA-online.org),
Small Publishers Association of North America (www.SPANnet.org),
and Association of American Publishers (www.publishers.org).
FPA is a member of the Florida Library Association (www.FLAlib.org).
More information on FPA can be found at www.FLbookpub.org.
Membership is open to anyone with an interest in book publishing.
Schedule of Events
Friday, 9/14/07
2:00–4:30 Tour of Printing Plant, Health Communications, Inc. (3201 SW 15th Street, Deerfield Beach, FL 33442, 954-360-0909) 5:00–7:00 “Kick Back & Relax” Social, sponsored by Publishers Weekly (Gold Room, Marriott North Fort Lauderdale)
Saturday, 9/15/07
7:30–8:45 Continental Breakfast and Registration (Lobby in front of the Atlantic & Gulfstream Rooms) 8:15–8:45 FPA General Meeting (Atlantic/Gulfstream) 8:45–9:00 Welcome & Introductions (Atlantic/Gulfstream) 9:00–10:30 Publishers Weekly (Atlantic/Gulfstream) “How Publishers Weekly Chooses Books for Review,” Louisa Ermelino, Book Reviews Director. “Publishers Weekly’s Relationships with Booksellers, Librarians and Other Publishing Insiders,” Cevin Bryerman, Associate Publisher and Sara Nelson, Editor in Chief 10:30–10:45 Break 10:45–11:40 Panel: News, Reviews & Bookselling with Publishers Weekly, Cevin Bryerman, Sara Nelson, Louisa Ermelino, (Atlantic/Gulfstream) 11:40–12:00 PMA Publishing University Report – Craig Knowlton, Sylvan Dell, Publishing, Mount Pleasant, SC (Atlantic/Gulfstream) 12:15–2:00 Luncheon: Keynote Speaker (Sara Nelson, Editor-in-Chief, Publishers Weekly), President’s Book Awards Ceremony (Gold Coast Room) Dual Track Afternoon Sessions: 2:00–3:15
Session A — Production
Dynamics, Part I: “What you need to know to request a quote, and your
print/bind options,” Steve Sirlin, Batson Printing (Atlantic)
Session B — Marketing Dynamics, Part I: “Internet Essentials,” Meg Bertini, DreamTime Publishing (Gulfstream) 3:15–3:30 Break 3:30–5:00
Session A — Production
Dynamics, Part II: “Print On Demand,” David Prentice, Lightning Source
(Atlantic); Production Panel Q&A, Steve Sirlin and David Prentice
Session B — Marketing
Dynamics, Part II: “Marketing Basics Everyone Needs to Know Before
Publishing a Book,” Reina Santana, RES Marketing Alliance (Gulfstream);
Marketing Panel Q&A, Meg Bertini and Reina Santana
5:00-5:30 General Session: Wrap-up, door prizes (Atlantic/Gulfstream)
The Speakers
Meg Bertini is the founder
and publisher of DreamTime Publishing, an independent press focusing on
practical mind/body/spirit books. Meg is a graduate of Emory Law in Atlanta
and licensed to practice law in Georgia. Her publishing career began with
marketing and editing work for attorneys, which later expanded to a broad
range of clients. Meg is the “Book Friendly Places” columnist for the FPA
Sell More Books! Newsletter.
Cevin Bryerman is currently the Associate Publisher of Publishers Weekly, responsible for editorial, sales, circulation and marketing. He is also responsible for partnerships (i.e. AARP, AOL and third party licensing agreement) for the magazine. Cevin is a board member of PMA, the Independent Book Publishers Association and the group’s acting treasurer. Louisa Ermelino came to Publishers Weekly magazine as Reviews Director in 2004 from Time, Inc. where she worked for ten years at People, Time and Instyle magazines. She has published three novels: Joey Dee Gets Wise (St. Martin’s Press), which was a Barnes & Noble Discover selection, The Black Madonna, and The Sisters Mallone, both with Simon & Schuster. She has taught in the creative writing program at Columbia University and her fiction and articles have appeared in The New York Times, Real Simple, and several anthologies. Sara Nelson became editor in chief of Publishers Weekly in January 2005, straight from a stint as the Book Beat columnist for the New York Post. A journalist for twenty five years, Nelson had previously written a publishing column for the New York Observer and reviewed for publications from Glamour magazine to the Chicago Tribune. She was one of the founding editors of Inside.com. Her freelance pieces have appeared in the New York Times, the Wall Street Journal, and many national magazines. David Prentice is Account Executive for Lightning Source Inc. and is a publishing professional with over fourteen years experience in the print industry. In 2003, David joined Lightning Source and has his office in LaVergne, Tennessee. With a strong background in all aspects of book manufacturing David brings unique talents and experience to the world of digital printing and distribution. Mr. Prentice is an avid sportsman, just ask him about his latest fishing catch. He lives with his wife and son (and bird dog Gracie) in Tennessee. Reina Santana is currently the Domestic and International Sales Manager at a medical publishing company, and President of RES Marketing Alliance; she has extensive experience marketing academic and trade publications. Specializing in non-fiction titles, Reina has spent the last seven years successfully developing, managing, and implementing innovative marketing and sales strategies. Her expertise includes strategic market planning, online marketing and publicity, web development & management, direct marketing, co-op marketing, market research & analysis, distribution and wholesaler relationship management, and contract negotiation. Steve Sirlin has been providing book manufacturing services to publishers in Florida and the Southeast U.S. since 1993. He has also been a member of the Florida Publishers Association since that time and became a member of the board of directors last year. He has extensive knowledge of Digital, Sheet Fed and Web Offset printing technologies as well as many of the different types of bindings offered today. Steve represents Batson Printing, which is a book-specific printing company located in Benton Harbor, Michigan. David Prentice is Account Executive for Lightning Source Inc. and is a publishing professional with over fourteen years experience in the print industry. In 2003, David joined Lightning Source and has his office in LaVergne, Tennessee. With a strong background in all aspects of book manufacturing David brings unique talents and experience to the world of digital printing and distribution. Mr. Prentice is an avid sportsman, just ask him about his latest fishing catch. He lives with his wife and son (and bird dog Gracie) in Tennessee.
Event Registration
Registration includes the
Ed-U-Conference sessions, Friday night social, Saturday’s continental
breakfast, breaks and lunch. Registration does not cover the cost of
accommodations or dinner; please see the accommodations information below (click
here) for hotel reservation information, and note the deadline of September
1 for FPA rates with the Fort Lauderdale Marriott North. Dress is business
casual, but if you are prone to get cold in air conditioning, please bring a
sweater or light jacket.
Click Here for the registration brochure
and form: Registration
Form
Florida Publishers Association member rates
_________ $150 for the first
attendee from an FPA-member company (in good standing).
_________ $100 for each additional attendee from the same FPA-member company.
Non-member rates
_________ $275 for the first
attendee from a company that is not an FPA member. Why not join today?
_________ $250 for each additional attendee from the same non-member company.
To join the Florida Publishers
Association, Inc.
_________ $75 Publisher/Author
or $125 Vendor (both discounted $25) to JOIN or RENEW with Florida
Publishers Association with your Ed-U-Conference registration. With the
exception of authors, the company becomes the member, not the
individual. If you join FPA on this form, remember to use FPA-member
conference rates.
Non-attendee lunches (for someone who
isn’t an Ed-U-Conference attendee: children, spouses, significant others)
_________ $25.00 for each
non-attendee lunch (attendee lunches are included in the registration price)
A discount for previous
Ed-U-Conference or Mini-College attendees
_________ $10 discount for
attendees of either the 2006 Ed-U-Conference or the 2007 Mini-College.
A discount for on-time registration
_________ $25 discount for
attendees who register before Friday, August 31 (a discount for each
attendee).
Registration Payment
You can pay in the following ways:
• Enclose your check or
money order with the completed form,
made out to FPA, and send to FPA Ed-U-Conference, POB 430, Highland City, FL
33846-0430.
• Fax/email the completed form to (863) 647-5951 • Email the completed form to FPAbooks and ask to be invoiced by email through PayPal (www.PayPal.com accepts major credit cards and checks). • Visit the PayPal website and pay without an invoice. FPA’s PayPal pay-to email address is FPAbooks@aol.com.
The Fort Lauderdale Marriott North
— FPA attendee rates for rooms at the Fort Lauderdale Marriott North are $99
per night (plus applicable state and local taxes, currently 11%) in effect at
the time of check in. Reservations can be made by calling 1-800-228-9290.
Please ask for the Florida Publishers Association block of rooms to reserve
your sleeping room. To receive the $99 base rate, reservations by attendees
must be received by the hotel on or before September 1 at 12:00 a.m.
Reservations “for arrival after 6 p.m.” must be accompanied by a first
night room deposit or guaranteed with a major credit card by 6 p.m. the day of
arrival. The hotel will not hold any reservations “after 6 p.m.” unless
secured by one of the above methods. Rooms are available first-come,
first-served, so guarantee that you’ll have a room by reserving yours today.
http://marriott.com/hotels/travel/fllcc-fort-lauderdale-marriott-north/ Highlights · Remarkable Fort Lauderdale accommodations include 311 deluxe rooms and four indulgent suites · A dual-line telephone with data port offers convenience for both business and leisure travelers · High-tech Fort Lauderdale suites are equipped with wireless Internet, PlayStation, and Web TV · Fort Lauderdale hotel rooms offer deluxe bedding packages and spacious bathroom and vanity areas · Guests receive around the clock attention with 24-hour room service and a diligent service staff · Concierge-level Fort Lauderdale hotel suites feature the finest modern amenities General Room Amenities · Air conditioning · Alarm clock · Bottled water, for a fee · Coffee maker/tea service · Crib · Individual climate control · Internet browser/Web TV · Iron and ironing board · Luxurious bedding — down comforters, custom duvets, cotton-rich linens · Pillows: down/feather · Pillows: foam · Rollaway bed · Safe · Hair dryer · Cable channel: CNN · Cable channel: ESPN · Cable/satellite TV · Color TV · Movies/videos, pay-per-view
Business Amenities (may vary by room
type)
· Electrical outlet: desk level · Phone feature: voice mail · Two-line phone · Wireless high-speed Internet access in guest rooms, public areas and in meeting rooms.
Directions
Marriott® Hotel Fort Lauderdale
North
6650 North Andrews Avenue Fort Lauderdale, Florida 33309 USA Phone: 1-954-771-0440 Fax: 1-954-772-9834 http://www.marriott.com/hotels/maps/travel/fllcc-fort-lauderdale-marriott-north/
Parking
· Complimentary on-site parking · Valet parking, fee: $8.00 daily
Area Airports
Fort Lauderdale - FLL · 1-954-359-1200 · Driving directions: Take I-595 West to I-95 North to Exit 33B (Cypress Creek West), at the 2nd traffic light turn right onto Andrews Avenue. The hotel is ˝ mile on the right. · Estimated taxi fare: $50.00 (one way)
Miami - MIA
· Driving directions: Take I-95 North to Exit 33B (Cypress Creek West), at the 2nd traffic light turn right onto Andrews Avenue. The hotel is ˝ mile on the right. · Estimated taxi fare: $85.00 (one way)
Palm Beach - PBI
· Driving Directions: Take I-95 South to exit 33 (Cypress Creek Road) and go west off the exit (right). Take a right at first traffic light (Andrews Avenue). The hotel is ˝ mile on the right. · Estimated taxi fare: $85.00 (one way)
Other Transportation
Train Station · Tri Rail Station (˝ mile west) |
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Copyright © 2008 Florida Publishers Association, Inc.
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